Public Sector & Enterprise Marketing

Public Sector & Enterprise
Public Sector & Enterprise
Experienced marketing expertise within structured environments

I work with public-sector, enterprise-development, community and business-support organisations on marketing consultancy, digital marketing, mentoring and training projects.
These projects often involve more than the marketing brief itself. There may be programme objectives, funding requirements, multiple stakeholders, defined deliverables and reporting structures to navigate.
Success is not always measured through a straightforward commercial transaction either. Marketing may need to generate enquiries or participation, but it may also need to communicate outcomes, demonstrate impact, engage stakeholders and make the wider value of a programme or organisation visible.
I am experienced in working within those environments while keeping the focus on what the organisation, programme and people involved actually need to achieve.
Marketing expertise that fits the wider brief

Public-sector and enterprise projects require an understanding of both the marketing challenge and the structure surrounding it.
I am comfortable working with programme managers, business advisors, internal departments, participating businesses, community organisations and external specialists – adapting to different stakeholders while maintaining clarity around objectives, responsibilities and delivery.
Depending on the brief, my work can span marketing strategy, digital marketing consultancy, research, audits, content and campaign development, stakeholder engagement, project implementation, measurement and reporting.
The requirement may be a defined consultancy project or one element within a wider enterprise, economic development or business-support initiative.

Consultancy & Project Delivery

I can take responsibility for a defined marketing workstream or contribute as part of a wider project team.
That might involve developing the strategy and recommendations, coordinating implementation, working alongside internal resources or specialist suppliers, and reporting on progress and outcomes.
With more than 25 years’ marketing experience across private, public and enterprise environments, I bring a commercial marketing perspective while understanding that publicly funded and community-focused projects may have broader measures of success – including participation, engagement, awareness, capacity building and demonstrable social or economic impact.

Social enterprise consultancy in practice
EPIC Social Enterprise · Cornmarket Project · Wexford Local Development

I provided digital marketing consultancy to EPIC Social Enterprise, part of the Cornmarket Project and overseen by Wexford Local Development.
The project involved developing and implementing a marketing plan alongside the launch of a new website, establishing social media channels and developing content to support the organisation’s ongoing promotion.
EPIC provides employment, training and real work experience for people who have experienced barriers to accessing the labour market. Its marketing therefore needed to do more than promote products and services. It also needed to communicate the purpose of the enterprise, demonstrate its social impact and help stakeholders understand the wider value being created through its work.
That balance is often central to social-enterprise marketing. Commercial sustainability matters, but so too does the ability to clearly communicate the outcomes and impact that sit behind the organisation
“We engaged Sharon from Optimise Marketing to undertake the marketing function and promotion for our EPIC Social Enterprise. We were extremely satisfied with her work on our behalf. Sharon brought both expertise and innovativeness to our marketing campaigns, particularly in relation to the area of digital marketing. I have no hesitation in recommending Optimise Marketing as a professional and competent company to others.”

— Paul Delaney, Coordinator, Cornmarket Project, Wexford Local Development
“We engaged Sharon from Optimise Marketing to undertake the marketing function and promotion for our EPIC Social Enterprise. We were extremely satisfied with her work on our behalf. Sharon brought both expertise and innovativeness to our marketing campaigns, particularly in relation to the area of digital marketing. I have no hesitation in recommending Optimise Marketing as a professional and competent company to others.”
— Paul Delaney, Coordinator, Cornmarket Project, Wexford Local Development
Enterprise Mentoring & Business Support Programmes

I have extensive experience working with business owners and organisations through fully and partially funded enterprise-support programmes.
The work can span marketing strategy, customer development, business development, digital marketing, communications and the broader commercial challenges affecting how a business develops.
I understand the balance required in funded programmes: responding to the individual needs of the participant while remaining aligned with the objectives, scope and reporting requirements of the wider programme.
My experience also includes working with social enterprises through initiatives such as DIGIWISE, alongside projects involving Local Enterprise Offices, Local Development organisations and other enterprise-support bodies.
Mentoring & Training →

Training & Workshops

I design and deliver marketing and digital marketing training for public-sector organisations, enterprise programmes, business groups and internal teams.
Training is developed around the audience, programme objectives and the outcomes required rather than simply applying an off-the-shelf course.
I hold a QQI Level 6 qualification in Training Delivery & Evaluation (Distinction) and have designed and delivered both group programmes and bespoke in-house training.
Wexford County Council
For Wexford County Council, I designed, developed and delivered a bespoke three-session digital marketing programme for its social media team and colleagues from Wexford Library Service, Wexford Arts Department, Healthy Wexford and County Wexford PPN.
Designed. Developed. Delivered.
Mentoring & Training →

Working across multiple stakeholders
Clear communication. Defined delivery. Experienced judgement.

Public and enterprise-sector projects frequently involve people with different roles, priorities and responsibilities.
I am accustomed to navigating those relationships, keeping communication clear and ensuring that the marketing work remains aligned with the agreed objectives and deliverables.
Where a project involves internal teams, external suppliers or other specialist consultants, I am equally comfortable contributing as part of the wider delivery team or taking ownership of a defined marketing workstream.
When External Marketing Expertise Can Help

External marketing support may be useful where:
A programme requires specialist marketing or digital expertise
An internal team needs additional senior marketing capacity
Businesses or participants require experienced mentoring
Training needs to be designed around a particular audience or programme objective
A project involves multiple stakeholders or delivery partners
Outcomes and impact need to be communicated more effectively
Independent analysis, recommendations or reporting are required
A defined marketing workstream needs experienced ownership
Looking for marketing expertise for a programme or project?
If you are developing an enterprise initiative, commissioning marketing support or need specialist expertise within an existing programme, tell me a little about the brief, the stakeholders involved and what you need the project to achieve.

Make an Enquiry