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Marketing Mentoring & Training that moves your business forward
Mentoring & Training
Experienced guidance. Clearer decisions. Stronger capability.
Through business and enterprise support programmes, I provide one-to-one mentoring to founders, business owners and internal marketers who need an experienced outside perspective on the challenges they are working through.
I also design and deliver tailored marketing and digital marketing training for organisations, enterprise
programmes and internal teams.
One to One Mentoring
A fresh perspective when you are close to the business
Running or growing a business often means making important marketing and commercial decisions without having someone experienced to test those decisions with.
Mentoring provides space to step back from the day-to-day, look at the wider issue and work through the decisions that need to be made. The conversation may begin with marketing, but the challenge is often connected with the wider business – customer development, sales, positioning, communications, planning, digital activity or how limited resources should be focused.
Mentoring can help with
- Direction — Clarifying where marketing should focus and what deserves priority.
- Customers & proposition — Understanding who you need to reach, what matters to them and how the business communicates its value.
- Business development & sales — Exploring opportunities, customer discovery and how marketing can better support the sales process.
- Digital marketing — Reviewing websites, content, SEO, paid advertising, social or email where these form part of the challenge.
- Implementation — Turning ideas and challenges into clear next steps that the business can realistically take forward.
“Working with Sharon through the mentoring programme has been incredibly valuable. She brought a fresh perspective to areas of the business where I needed the most support, particularly business development, sales, customer discovery, planning and how we communicate CoachConnect. Our sessions always helped turn ideas and challenges into clear next steps, and she has played a really positive role in how we’ve developed the business and approached new opportunities.”
— Juan Rojas, CoachConnect
How Mentoring Works
My one-to-one mentoring is delivered through fully or partially funded business and enterprise programmes. The focus is shaped around the individual business and the specific challenge or stage of development.
If you are looking to engage me directly for strategic marketing support, an ongoing project or implementation, that sits within my Marketing Strategy & Consultancy service rather than mentoring.
Training & Workshops
Designed around the audience – not an off-the-shelf course
I design and deliver tailored marketing and digital marketing training for organisations, enterprise programmes and internal teams.
Training can be developed around a specific subject or business need, from broader marketing and digital strategy to focused areas such as social media, content creation, digital tools and campaign planning. The emphasis is on making the subject relevant to the audience and giving participants knowledge they can apply in their own work afterwards.
I hold a QQI Level 6 qualification in Training Delivery & Evaluation (Distinction), alongside more than 25
years’ marketing experience.
In-House Training: Wexford County Council
Designed. Developed. Delivered.
I was commissioned to design, develop and deliver a bespoke digital marketing training programme for Wexford County Council’s social media team and colleagues from Wexford Library Service, Wexford Arts Department, Healthy Wexford and County Wexford PPN.
The programme was delivered over three half-day sessions and focused on strengthening participants’ understanding of social media platforms, improving content-creation skills and introducing tools and applications that could help make social media management more effective and efficient within a public sector environment.
“Very good course, well presented and explained.”
“I thought the instructions and processes for making video on Canva were very good.”
“Very informative.”
— Participant feedback, Wexford County Council in-house digital marketing training
Training can be developed for
- Internal marketing or communications teams
- Cross-departmental teams with responsibility for digital communications
- Business and enterprise support programmes
- Groups of business owners or managers
- Teams that need greater confidence or consistency in a specific area of marketing or digital activity
Looking for mentoring or training support?
If you are participating in a funded mentoring programme, commissioning a mentor for a business-support initiative, or looking for tailored marketing or digital marketing training for a team or programme, get in touch to discuss the requirement.
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