AI Policy

• Human oversight: People remain accountable for all final outputs.
• Transparency: We disclose meaningful AI assistance where relevant.
• Fairness: We check for bias and avoid harmful stereotypes.
• Privacy-first: We minimise data, avoid sensitive inputs, and use safeguarded tools.
• Lawful use: We follow GDPR and prepare for the EU AI Act.

• Drafting and refining copy, metadata, and ideas.
• Summarising research; quality checks (clarity, spelling, tone).
• Light data analysis on non-personal datasets.
• Concepting visuals with licensed/permissioned assets.

We do not use AI to impersonate people, fabricate testimonials, or mislead.

All deliverables are reviewed by qualified staff for accuracy, legality, ethics, brand fit, and potential bias before publication.

• Role & basis: We act as controller or processor per contract and rely on a valid legal basis.
• Minimisation: Only necessary data is entered; we prefer tools that do not train on inputs by default.
• Special-category data: Not used in AI tools unless expressly instructed with safeguards and a DPA.
• Your rights: Contact us to access, delete, correct, restrict, object, or request portability.

We monitor the Act’s staged application and will adjust transparency, governance and (where relevant) GPAI duties. Key dates include 2 Feb 2025 (prohibitions & AI literacy), 2 Aug 2025 (GPAI governance), 2 Aug 2026 (most rules), and further high‑risk provisions in 2027.

• We use reputable providers and review input handling, security, model limits and sub‑processors.
• We keep an internal register and prohibit unvetted tools.

• Where material is substantially AI‑assisted, we may label it (e.g., “AI‑assisted”).
• We respect copyright and only use assets we own or are licensed for.·

AI outputs can be wrong or outdated. We mitigate with human review, source checks, and testing, and we do not rely on AI for regulated advice.

Clients may opt out of AI‑assisted workflows. This may affect timelines or costs; we will discuss options.

We may update this policy as regulations and best practice evolve. Material changes will be posted with a new effective date. See our Privacy Notice for data specifics.

Contact us:

Optimise Marketing

Wexford Enterprise Centre

Strandfield Business Park, Kerlogue

Rosslare Road, Wexford

Ireland

Tel:+353 (0)53 9006063

office@optimisemarketing.ie