• Experienced marketing.

    Clear direction.

    Direct support.

  • Hi, I'm Sharon

    Strategist. Consultant. Mentor.

    With more than 25 years’ marketing experience, I work directly with ambitious businesses and organisations that want clearer direction, stronger marketing decisions and experienced support to move things forward.

    My experience spans marketing strategy, digital marketing, advertising, mentoring and training across the private, public and enterprise sectors. Depending on what you need, I can help shape the strategy, work alongside your existing team or take responsibility for specific areas of delivery.

    Before establishing Optimise Marketing in 2013, my career included senior marketing roles in the medical device sector, managing international markets and supporting business development, brand launches and growth. That experience still shapes how I work today — looking at marketing in the context of the wider business, rather than simply as a collection of individual activities.

  • My approach

    Clear direction. Focused action.

    Every business is different, so I don’t start with a predetermined solution. I start by understanding the business, what you want to achieve and what is already happening in your marketing.

    01 — Understand your goals

    We begin with where the business is going, what you want marketing to achieve and where the priorities lie.

    02 — Review what's working

    I look at your existing marketing, data, activity and resources to identify what is performing, what needs attention and where opportunities may be being missed.

    03 — Set the direction

    From there, we establish clear priorities and a focused plan for what needs to happen next.

    04 — Move into delivery

    Depending on what you need, I can work alongside your team, manage specific areas of marketing or provide the strategic oversight to keep activity moving in the right direction.

    05 — Review and refine

    Performance is reviewed using the right data and tools — including AI where it adds genuine value — so decisions can be refined as the work progresses.

  • Experience and Recognition

    • Over 25 years’ experience in marketing and business growth
    • Bachelor of Commerce and postgraduate qualifications in Marketing and Enterprise Development
    • Google Partner
    • Network Ireland Waterford Solo Businesswoman of the Year 2024
    • National Women’s Enterprise Day Ambassador for Wexford 2025
    • Judge, Waterford LEO Digital Awards 2025 & 2026
    • Graduate Member, Marketing Institute Ireland
    Sharon Ginnetty, founder of Optimise Marketing
  • Wexford Enterprise Centre

    Work with Sharon in Wexford or online


    Based in Wexford, I work with businesses and organisations across the South East and throughout Ireland.

    Clients work directly with me, whether that means meeting in person, working together online or combining the two. There are no layers of account management — you have direct access to the person responsible for understanding your business and guiding the work.

  • “When you’re self-employed it can be hard to stand back and always make objective decisions. It’s those times when your business goals wander off the radar a little, that you need some sound advice to get back on track. In my case it was Sharon from Optimise Marketing who came to the rescue. Sharon listened, processed and then offered expert digital marketing guidance for achieving those goals. I couldn’t recommend Optimise Marketing more. My sessions with Sharon gave my business an injection of creative, strategic thinking and the motivation to move forward with confidence."

    — Karen Nolan - Karen Nolan Design

  • Frequently Asked Questions

  • Need experienced input?

    If you have a project in mind, need clearer direction or simply need additional marketing expertise, tell me a little about what you’re working on.

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