Optimise Marketing | Marketing Strategy for Irish SMEs & Public Sector

Marketing clarity.
Better business decisions.
When marketing needs clearer direction — or simply more capacity

Businesses come to me for different reasons. Some are simply too busy and need someone experienced to take marketing off their plate. Others have a team in place but need senior guidance and support. And some are doing plenty of marketing already, but aren’t sure what is working, where to focus or what to do next.

01 Too busy to give marketing the attention it needs
You need someone experienced to
take ownership and keep things
moving.

02 Doing plenty, but without a clear plan
There’s lots happening, but priorities,
direction or results aren’t as clear as
they should be.

03 You have people in place, but need experienced marketing input
Your team can deliver, but needs
strategic direction, specialist
expertise or an outside perspective.
How I Can Help
Marketing Strategy & Consultancy
Get clear on where you want to go, who you need to reach and where your marketing investment will have the greatest impact. More →

Digital Marketing
Make digital marketing work as part of the bigger picture — choosing the right channels, improving what you already have and focusing effort where it matters. More →

SEO
Improve how the right customers find your business through a clearer, more strategic approach to search visibility. More →

Google & Meta Advertising
Use paid advertising intelligently to reach the right audiences, generate measurable opportunities and make
better use of your advertising budget. More →

Mentoring & Training
Build the knowledge and confidence to make better marketing decisions yourself — or strengthen the
capability of the people already working in your business. More →
Why Work with Optimise?

With more than 25 years’ marketing experience, I work directly with ambitious businesses and organisations that want clearer direction, stronger marketing decisions and experienced support to move things forward.
My experience spans strategy, digital marketing, advertising, mentoring and training across the private, public and enterprise sectors. Clients get senior marketing input without layers of account management — whether that means shaping the strategy, working alongside an existing team or taking responsibility for specific areas of delivery.
The approach is always tailored, practical and commercially grounded, with the focus on what will make the greatest difference rather than simply adding more marketing activity.

Selected organisations and businesses I've worked with

Professional partnerships

Recent Recognition

Network Ireland Waterford Solo Businesswoman of the Year 2024 · National Women’s Enterprise Day Ambassador for Wexford 2025 · Judge, Waterford LEO Digital Awards 2025 & 2026
“We have completely transformed our Google Ads strategy. Sharon’s patience with us as a client to get to know the business and understand our needs has been second to none.”
— Rebecca Flood, Operations Manager, Wardrobe Plus

“Sharon has gone over and beyond to help my business grow. I have recommended Optimise Marketing to so many businesses and will continue to do so.”
— Polly Doyle, Owner, Polly & Andy
“Excellent mentoring and consultancy services in Marketing, Digital Marketing, Digital Strategy & Ecommerce — always timely, professional and client-focused.” — Pauline Hoctor, Assistant Head of Economic Development & Enterprise, LEO Carlow
Public Sector & Enterprise
I work with public-sector and enterprise organisations on consultancy, mentoring, training and digital marketing projects. I’m experienced in working within structured programmes, reporting requirements and multi-stakeholder environments, while keeping delivery focused, clear and commercially relevant.
More →
Need clearer marketing direction?
Let's talk about your goals and how I can help get you there.

Make an enquiry

Marketing clarity. Better business decisions.

When marketing needs clearer direction — or simply more capacity

01 Too busy to give marketing the attention it needs

02 Doing plenty, but without a clear plan

03 You have people in place, but need experienced marketing input

How I Can Help

Marketing Strategy & Consultancy

Digital Marketing

SEO

Google & Meta Advertising

Mentoring & Training

Why Work with Optimise?

Selected organisations and businesses I've worked with

Professional partnerships

Recent Recognition

“We have completely transformed our Google Ads strategy. Sharon’s patience with us as a client to get to know the business and understand our needs has been second to none.”— Rebecca Flood, Operations Manager, Wardrobe Plus

Public Sector & Enterprise

Need clearer marketing direction?

Let's talk about your goals and how I can help get you there.

Marketing clarity.
Better business decisions.

“We have completely transformed our Google Ads strategy. Sharon’s patience with us as a client to get to know the business and understand our needs has been second to none.”
— Rebecca Flood, Operations Manager, Wardrobe Plus