Optimise Marketing, Digital Marketing Consultancy, Wexford, Ireland

We started our Google ads journey with a large agency in the past and felt they struggled with the effective understanding of our business model and we didn't get the attention our account needed, every 3 months we had a new point of contact and it was frustrating. Fast forward 12 months since we have worked with Sharon and we have completely transformed our Google Ads strategy.  

Sharon's patience with us as a client to get to know the business and understand our needs has been second to none. We receive weekly performance analysis and regular check-ins on how the account is performing. Sharons has supported us with building knowledge in the team and answering any questions or queries we have with in depth knowledge. It's fantastic having Sharon keep us on track and up to date in changes in Google Shopping and Ads whilst also keeping our budget inline with our overall goals. We would highly recommend Sharon to anyone looking for dedicated support.

Rebecca Flood, Operations Manager

We have worked with Sharon on a range of projects.  Initially we were keen to look at online marketing and SEO and we tried a few companies before choosing Optimise Marketing.  We felt working with Sharon was a great match for us as we are hands on in our company and we could see that she intended to give us the level of personal attention we pride ourselves on delivering to our customers.  We felt she was interested in the growth of our company and really understood how niche our sector within the wider industry is and this is something that can be hard to emphasise to people outside of the “wedding bubble”.

We have since worked with Sharon on a complete rebrand, which was very exciting/terrifying and we feel we could not have achieved so much and in such a short space of time without her guidance and support.  We are now working with Sharon on a continual basis and have found her monthly meetings and strategy and planning tools to be very helpful and are keeping us on target to achieve our aim of growing awareness around our brand. 

Niamh White, Director

Sharon was great at helping us to boost the sales of the Foodhall, especially during COVID-19 when she helped grow sales and marketed our essential business. During the Christmas season, we introduced a range of Christmas Hampers which Sharon promoted through paid and organic content on our social channels. We were inundated with orders, so much so that we sold out of them! Sharon is always a pleasure to deal with. She applies the much needed pressure (in a nice way) for us to plan online content for social media and our website and has a great way of getting work done promptly.

Lucille Boland, Manager

As a recent startup providing complex enterprise software systems, we approached Optimise Marketing from a starting point where we had virtually no marketing and only a basic web presence.  Over the past six months Sharon has helped us to develop a digital marketing strategy which resulted in a complete overhaul of our website, much improved SEO, online advertising and e-mail marketing.  As a result we have increased our sales pipeline three fold, and expect to close the first sales from contacts developed via these new channels over the coming weeks.  I have no hesitation in recommending Optimise Marketing to anyone looking to improve, overhaul or launch their marketing strategy.

Tadhg Henderson, Managing Director

We are a family run business and have  worked with Sharon on our online marketing with a particular focus on paid search, namely Google AdWords.  Sharon showed from day one that she was interested in our company and took time to get to know our business and what we were  about and totally understood that we were a family run business in a very competitive market. She quickly identified how best to optimise our presence on- line and updated us with regular reviews and recommendations on how the online advertising was performing.  We saw the difference, there was a marked increase in the number of queries and sales. Sharon was as committed to our business as we are and we are looking forward to working with her in the future.

Ciara Kehoe, Owner

We first contacted Optimise Marketing as part of the Online Trading Voucher to assist us in improving our website ranking and search engine results. After our initial meeting, Sharon quickly identified how best to optimise our digital presence and also suggested other ways of improving our engagement and the personalisation of our services by the addition of a corporate video. Sharon guided us through every step and provided every possible assistance to ensure that her recommendations helped us achieve our goals. 

Sharon is open-minded and at our first meeting created an easy rapport that enabled her to quickly understand what we were looking for (even if we weren't exactly sure ourselves) so allowing us to freely share and develop our vision of our company's mission and services. I would thoroughly recommend Optimise Marketing services to anyone. 

Dr. Douglas McMillan, Director

Only Natural Health Food Store, Wexford

At an initial meeting Sharon outlined how her skills could be used to my advantage and proposed a marketing plan which we have since begun to realise.

Her grasp of how social media, a website presence and more traditional marketing techniques could all be harnessed to help Only Natural to communicate more effectively with its current clientele and, perhaps more importantly, reach out to our target market and win new customers has been invaluable to me. Sharon is hard working, knowledgeable and resourceful and it has been easy to build a relationship based on complete trust.

She has very capably helped to launch Only Natural onto a new marketing level and I'm excited about where we can go from here.

Gerald Colfer, Owner

Rory's Story Cubes®, Belfast

"We engaged Sharon to lead some market research on our key distributors in advance of our major European and US trade shows in 2012/13. The research unlocked valuable insights about our distributors performance in key markets. This was information we would not have been able to gather ourselves, without her efforts.

Her knowledge of international markets has helped us work more closely and her ideas for bringing together our European and Asian partners helped strengthen the relationships within the Rory's Story Cubes® family.

Sharon's determination to find hard to access information and personable approach with our distributors helped us gather the data we needed. Her 'gentle' reminders also kept us focused on this important project, even when our attention was distracted by day to day activities.

If you operate in International markets and know that you really ought to work on your marketing strategy, then I would highly recommend you contact Sharon."

Rory O' Connor, Director