How it all works –
Marketing these days is all about connecting and communicating with your customer. It’s always been this way but now there are so many platforms available, it can be incredibly confusing and difficult to keep up with the pace of change in digital channels especially social media. You might be overwhelmed and don’t know where to start or you are unsure as to which channel is most appropriate for your business needs. Let me help you simplify the process to reach and engage your target customer on the right platform, using the correct tone, to achieve measurable results.
The best way to connect is to personalise your business and tell the world your story, humanise your brand. I can help you develop and communicate your company’s story to engage and encourage repeat business not only from your existing clients but to also bring in new and loyal customers. Whether your business is direct to consumer or
business to business we can help you with the most suitable marketing methods (online or offline) to achieve your business’ vision. If you need video, animation, web design, photography etc to help communicate your vision I work with a team to make all that possible.
Contracting a marketing consultant might seem like a daunting prospect, I have to admit I’m not even comfortable with the terminology – it conjures up the “old school” suit and tie briefcase totting professional with equally dated advice and knowledge of todays marketplace and how to compete. I don’t wear a suit, I do dress smartly and am totally professional in my methodology but I like to think I offer a more personable hands on approach to helping you with your business’ needs. You probably recognise that you need help with your company’s marketing but there’s not enough budget for a full time marketing professional - I can work with you on a specific project for an agreed fee or I can work on an ongoing hourly rate basis, whatever suits your needs best. It’s one of the major benefits of working with a “consultant” – you decide on when and how often you need the support. It’s the most cost effective way to access expert up to date marketing advice (it’s my job to ensure I stay up to date with all of the latest changes in marketing practice by attending relevant conferences, reading and researching – so you don’t have to). Objectivity and independence is assured as I am not involved in the day to day running of your business.